About Us

Real Canadian Superstore (RCSS) is Canada’s leading one‑stop hypermarket chain, owned by Loblaw Companies Limited—Canada’s largest food and pharmacy retailer. Founded in Western Canada in the late 1970s/early 1980s, we expanded nationwide (Ontario in the early 2000s) to deliver exceptional value, variety, and convenience to Canadian families. Our mission: “Save For Real”—making high‑quality groceries, household essentials, and general merchandise affordable and accessible for all.

We operate over 200 large‑format stores (up to 220,000 sq ft) across Canada, blending grocery, pharmacy, apparel, electronics, home goods, and services under one roof. We are proudly Canadian, rooted in community, and committed to supporting local suppliers, sustainability, and inclusive shopping experiences.

Core Brand & Customer Policies

1. Value & Price Guarantee

Everyday Low Prices: We operate a high‑volume, low‑margin model to deliver consistent value across all categories.

Price Match Policy: We match competitors’ advertised identical product prices (in‑store only; exclusions apply).

PC Optimum Loyalty: Earn points on every purchase for instant savings, free products, and exclusive member pricing via the PC Optimum app/card.

Private Label Leadership: Our award‑winning brands—President’s Choice (PC), No Name, Life at Home, and Joe Fresh—offer premium quality at unbeatable value.

2. Freshness Promise

Fresh Guarantee: “If it’s not fresh, it’s free.” We will replace or refund any unsatisfactory fresh produce, meat, seafood, bakery, or deli items with no questions asked.

Local & Sustainable Sourcing: We prioritize Canadian‑grown produce, local suppliers, and sustainable seafood to support domestic agriculture and reduce our carbon footprint.

3. Customer Experience & Convenience

One‑Stop Shopping: Full grocery, pharmacy (DrugStore), photo lab (PhotoLab), walk‑in medical clinics (Primacy), GoodLife Fitness, Mobil gas bars, and drive‑thru pharmacies at select locations.

Multicultural Selection: Dedicated international food aisles (including T&T products) to serve Canada’s diverse communities.

Online & Pickup: PC Express online ordering with same‑day curbside pickup and delivery options for ultimate flexibility.

Kids Zone & Community Spaces: In‑store family‑friendly zones and community rooms for local events.

4. Community Commitment

Food Donation: Partner with Second Harvest to donate 100% of edible surplus food to local food banks and charities nationwide.

Local Support: We fundraise and partner with organizations like the Children’s Rehabilitation Foundation, Leukemia & Lymphoma Society of Canada, and local Pride initiatives.

Canadian Business: We actively source from Canadian vendors and manufacturers to strengthen the national economy.

5. Sustainability Policy

Waste Reduction: Targeting zero waste in operations; recycling, composting, and plastic reduction initiatives.

Energy Efficiency: Investing in LED lighting, energy‑saving equipment, and renewable energy across stores.

Eco‑Friendly Products: Expanding selection of sustainable, organic, and zero‑waste options for customers.

6. Inclusivity & Accessibility

Diverse & Welcoming: We celebrate cultural diversity and ensure our stores, products, and services reflect the communities we serve.

Accessibility: Wheelchair‑friendly layouts, accessible parking, and assistance for customers with disabilities.

Newcomer Support: Curated international food sections to help newcomers find familiar ingredients and feel at home.

7. Employee & Workplace Policy

Fair Employment: Competitive wages, benefits, and career growth opportunities as part of Loblaw’s commitment to its team.

Anti‑Harassment & Respect: Zero tolerance for discrimination or harassment; safe, respectful workplaces for all colleagues.